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Does blogging and guest blogging help SEO?

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  • Does blogging and guest blogging help SEO?

    Does blogging and guest blogging help SEO?

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    Regular blog posts can help boost your SEO for a number of reasons. Google likes seeing fresh content being added to your website, and it is an essential part of any link building strategy. Blog posts are a great place to optimise for long-tail keyword phrases; these are the phrases which are long and more specific and often answer specific questions. These types of articles give you an opportunity to showcase yourself as an industry thought leader, giving your customers valuable insights whilst improving your credibility.
    Guest blogging is a brilliant way to raise awareness for your business online. It can be quite powerful, driving traffic to your site, increasing your online brand awareness whilst boosting your domain authority. The benefit isn’t limited to the article writer, but to the host too as they get good quality content for their site.

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